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Pitching Podcasts to Commissioners


Three leading commissioners present a discussion on how to pitch your podcast. This panel discussion will cover a range of topics: from what these commissioners are looking for in their own slates, to how they think it’s best to approach the podcast industry as a creative professional. This panel is a must-see if you’re looking to get your show funded and raise the profile of your podcast operation.

Ruth Fitzsimons

Ruth Fitzsimons is the Managing Director at Podfront UK, a joint venture between two of the world’s biggest podcast companies, Stitcher and Wondery. Podfront UK is home to some of the biggest global podcasts such as WTF with Marc Maron, Freakonomics, My Favourite Murder, Dr Death, Dirty John and many more. Prior to this, she was SVP of International Operations at the podcast platform Audioboom where she oversaw content strategy and commissioning, distribution and advertising partnerships. Ruth’s background is as an award-winning radio producer and journalist with production credits in UK and Ireland including BBC, Global’s LBC, RTÉ and Newstalk.

Jason Phipps

Jason Phipps is the BBC’s Commissioning Editor for Podcasts. He was Head of Audio at the Guardian from 2014 to 2018 and has worked in podcast production and commissioning for over a decade.  

At the BBC, he commissions podcasts for BBC Sounds, which brings together live and on-demand radio, music and podcasts into a single personalised app. Part of Jason’s role is to innovate and grow new voices by commissioning content specifically for younger audiences. Recent commissions include: NB, a podcast about coming out as non-binary; ‘After’, a guide to surviving rape and sexual violence, James Acaster’s Perfect Sounds 2016 and No Country for Young Women. Other commissions in the pipeline include an ethical spin on true crime, a ten-part investigative series from Irish indie Second Captains and a new look at fashion with a conscience.

Louise Kattenhorn

Louise Kattenhorn has over 20 years experience making and commissioning content for young audiences. She started out producing specialist music shows and documentaries for Radio 1 and 1Xtra; before becoming a programme Editor responsible for specialist music and speech output for the networks. Louise now commissions podcasts for the BBC Sounds App, overseeing a range of comedy and entertainment titles for Radio 1, and BBC TV show companion podcasts.



SEPTEMBER 14, 2019 


12:00 – 1:00